Purpose of a Digipak
A digipak is a promotional package. It may be used in the form of an album cover, an advert or even a poster. It will not only promote one of the artists songs but can promote a whole tracklist.
In most cases, the cover contains a focused image of the artist(s) which allows the audience to quickly get drawn in to the other features of the cover.
The use of a colour scheme and effective font is essential as they make the product look realistic - too much colours can make it look tacky and unrealistic and irrelevant pieces of font can also make it look unrealistic.
It is also effective if the digipak has links to the artists main track single as the audience will be able to link them to one and other.
This is often expressed in the background, image of the artist, artist clothing, font, colour scheme or even layout.
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