A digipak is the product shown to the public/ fans to help promote either the single or the album of an artist. This may include posters, advertisements and the actual disk cover.
The album would contain a number or songs in which the artist has recorded. The album can have features on it and may usually contain their recent 'single' as well.
The album cover will would usually have a picture of the artist as the main focus along with their name and album name.
The picture would be of high quality as this makes the artist look better and more appealing.
It is important for the album to look good as this will encourage people to by it, also it must have relevance to the artist so that they can create an image for themselves.
There is usually a synergy that is continued through their music videos, advertisements and album covers.
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