Font, Colour & Design Ideas.

Font:

To make sure I produce an effective product, I plan to use only 2 types of font.

This will make my ancillary products look less chaotic and look like a successful piece of promotional work. 

Initially I planned to use standard graffiti text for the name of the artist. However, when testing it out it can appear difficult to read as the letters look squashed together.

The reason I initially wanted to use a graffiti style of text is because it is commonly associated with the drum n bass genre.

 I found with this text is that it doesn't connect with the rest of the cover as it overlaps and takes away attention from the rest of the digipak - I want it to all balance out. 

However, I still wanted to keep with theme common conventions of the genre so I opted for something similar. I chose another form of bubbled graffiti that you don't usually see on walls in public but is used in promotional packages like posters. It is more spaced out and easier to read. 

When looking at Rudimental's album 'Home' -  they had a  similar font for the name of the album. It is somewhat simple and warm - this links to drum n bass videos as they either are chaotic like a rave or tell a story of another culture like poverty in America. This simple texts doesn't clash with the font I am using for the name of the artist. 

Colours:

The colour scheme was the easiest part -  our artists name is 'PKaur Blue' as her hair is a vibrant blue colour. We wanted to stick with the blue colour scheme as it linked well with our video. I decided to use a lighter blue shade as in the video and digipak her hair, although two different shades of blue, is a lighter blue rather than darker. This will allow the audience to spot the correspondence between the two.

Ideas:

Like on my mock up (shown above) a large image of the artist on the front is the idea I plan to go with. It draws the audience in immediately with the bright colour hair and clothing.