Original artist website

The Rudimental Website

When I first saw the Rudimental website I was struck with very vivid vibrant colours as the background of the site is a picture of the side of a building covered in graffiti. This instantly gave me a urban view of the group and this corresponded with the artist look and their music. 

On the website their is a clear structured layout. The website has a link called 'news/blog' once clicked on another page opens all the latest updates on the groups, new music, events, concerts etc. This is used to help reach out to their audience and keep them updated while also promoting their brand image and new songs. 

Furthermore there is also a link named 'store' in this section fans have the option to purchase rudimental merchandise such as t-shirts, hats and music. This is a very useful way of promoting their brand as on the merchandise their brand name is written clearly, therefore fans wearing the clothes are indirectly promoting the artists.