How To Promote Our Artist And Song

How do we plan to promote our song?

It is essential that we create an album cover, posters and magazine cover or an article that incorporates our artists brand image and what she represents and her style of music.

This will help attract her target audience and draw attention to the song. Therefore we plan to show her blue/green hair, her bright coloured clothing, her hair will be styled the same way it has been throughout the video, either a nightlife background or coloured lighting for a background. 

All of these things we have included in our video so they link to one another and it promotes our song.

It wouldn't make sense for us to have an album cover, poster or potential magazine cover with dark clothing in black and white as that does not relate to our artist. 

What ideas do we have to promote our artist and song?

We plan to have various magazine covers that look a lot like the Billboard magazine covers that feature various musical performers. 
Magazine Covers are often given to performers who are current and popular as the editors of the magazine know that readers and fans will want to read about their idols.
Our artist, who we named 'PKaur Blue', is youthful and up and coming. This means that the magazine article and cover will feature things that relate specifically to the artist as people won't know a lot about them. 

               

This means that we will have shots that make her hair colour stand out.
As Jaya has dyed her hair another shade of blue, it will become apparent to the audience why our artist is named PKaur Blue and that she favours the colour blue. Little details like that will allow the audience to feel a bond and connection with their favourite artist. 

Throughout the video, we have continually used bright clothing and patterned clothing. Therefore our audience would expect that to feature in the magazine. 


 



In a typical magazine featuring a singer or a band. The performer or performers are often quoted on the things they like and their love life secrets. This keeps the artist apparent and interesting as the general public love a bit of gossip from celebrities as it makes them feel as if they are not so different to those who are famous.