Synergy
Synergy: as well as having music
videos and songs to help promote an artist, record labels also release other
media products to help promote the single or album. These products could be
products such as digipacks, magazine covers or promotional posters. These
things tend to be released before the album or the single so the conventions
used in them whether it be artwork or graphics. This is done so the product is
recognisable anywhere its being advertised.
Oxymoron
album cover
The oxymoron
album has the same black and white theme throughput the advertisment
Collard greens single cover
In the
single from the album oxymoron the same black and white colour scheme is used,
also the same font used for the ‘oxymoron’ title is used for the collard greens
cover
‘studio’
music video
in the music
video studio the synergy of two products continue as the entire video is in
black and white, also schoolboy q appears is most videos wearing a bucket hat
an object which he is well recognised for wearing. Schoolboy q’s black and
white themed album makes his album recognisable everywhere as the scruffy like
font is used with most of his products.
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