First and foremost, this is genuinely an enjoyable video to watch. It includes a variety of base tracks which makes the audience want to continue to watch the video after the first 30 seconds as it doesn't get boring. I think personally I enjoy videos that have a story line because as the song goes on you know the video has more to offer.
In addition, I think they were inspired by the group 'Disclosure' with the special effects.
They used them effectively and didn't just flood the video with effects to make up for the rest of the editing. This group definitely didn't need to do that as the editing was done so well.
As well as having many base tracks, they had several locations; all very different to the one before. This made it look visually effective and prevented the video from looking like it was put together in the space of 24 hours. Also, the lip syncing was done very well.
Overall, I think this group got 40/40 for this piece of work which shows.
You can tell they followed their production schedule and got all their filming out the way and done quickly so that they had enough time to edit and do so efficiently.
This is most definitely my favourite previous student video.
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