synergy in proudction

Editing 12 November

Today we began further editing our rough cut edit and added a few more base tracks. We found it challenging attempting to make the backing track and the lip singing in sync, but overcomed this by changing the shots where the lyrics and the lip singing did not sync.

 

Twitter up date

Our first tweet to our fans keeping them up to date on our filming of our music video.
The tweet shows our filming session on the 5th of november, we are aiming to keep tweeting different things on our twitter acount in order to keep our followers interested and up to date on all our makings of our music video.

Currently working hard on our new music video! pic.twitter.com/8FyvajtkMd
— PKAUR BLUE (@PKAURBLUE) November 12, 2014

skills development

Bad things about filming on the 31st oct

the location in which we filmed did not have a smooth ground which made it really hard to keep the camera steady when walking; especially if Shannon was walking backwards with the camera-

As we were filming outside the lighting in many of the shots were different which would have made it very difficult to edit in the future. 

How our video will differ from the orginal

Skills Development

My planning for the A2 year has been completely different from that of the AS year. The planning for my music video has been much more challenging as it is a very open task which we have full control over the making of, choosing the right locations has for the song has been a very difficult process. Reflecting back on the previous year I knew in order to make a successful video planning played a vital role. The advantage of having a clear detailed plan is that it prevents confusion amongst the group and also allows us to keep track and on top of our work. During last year not all member of my group contributed to the making of our video which made it difficult to keep to deadline, due the the work load not being shared out equally. My group this year are very motivated to working hard on the making of our music video, this has helped the vitally as we are now able to keep track of our work and still have enough time to improve things where necessary.

Finding the right locations was very difficult, as last year we only filmed within the college itself. Furthermore choosing the right costume for our artist was very important as it helps the audience relate to the artist and also show who the artist actually is.
As there are multiple possible locations in London that we could film we decided to write the best ones down and then narrowed the list down also keeping back up locations in case some were unsuccessful. 

synergy in productions

For synergy we decided to use Jaya's unique blue hair colour. The hair colour will be seen in most of our clips in our music video. We decided to use this as our synergy is it is something that really stands out and is very memorable for our audience. I have added some images showing examples of how the hair will look, also a screenshot of a clip from our footage in our music video.

good things about filming on the 31st oct

When filming on this day we completed half of the filming we needed for the whole music video. The weather was good which worked in our favour as the song is a summer anthem so it would be quite odd if the footage seemed cold and wintery. Here are some shots i thought were good-

I liked this footage as it is colourful and interesting to look at. it is eye catching and represents the feel of the song which is what we wanted.

We got to film 6 of the base tracks we needed on this day-

walking base track from the left

walking base track from the front

still base track from the front

walking base track from the right

still base track from the right

still base track from the left

We also got some random shots that we could use as there is a lot of instrumental in the song-

New video idea

As footage was not what we had pictured i have come up with a new concept in which i think will make a better video.

Carol Vernallis

Facebook post

Here are some images of our Facebook page with new photos we've uploaded in order to keep our fans updated on our music video. 

These are pictures taken during our filming session on Goswell Road where filmed 2 base tracks that will be edited into our music video. 

Changes in Filming

copyright clearance 2

My first attempt of copyright clearance was not successful so i searched and found another email to send to:

Positives of filming on the 5th

We were able to film two base track in the Goswell road estate. The weather conditions were clear and did not effect us when filming.
We were able to use the our props of scarves successfully as they brought a lot of colour and energy to the clip also work well when Jaya was lying down with them surrounding her.

copyright clearance

The song that we have chosen is: Waiting All Night.

problems with filming on 5th

During our filming session the the 5th we incurred few problem. we originally planned to film a birds eye view shot, but found this very difficult to do in our location as there was place which had a good enough angle in order for the shot to be successful and for us to get a good angle.

Furthermore as we filmed on grass we found it difficult to film one of our base tracks. This was because it required Daniel to circle around Jaya whilst filming going close the back. The grass was very uneven and slippery and made Daniel lose his balance a number of times throughout.

3 Videos That Have Influenced Our Video.

Wilkinson ft. Talay Riley - Dirty Love

As a group we were immediately drawn to the creativity of this music video and decided to try and incorporate some of the shots into our own video. We thought it was effective that they had dark backgrounds and bright make up or clothing or props. We particularly liked the silver balloons in a blank room. It grasped all of our attention and we decided that we were going to try and mirror the balloon shots. 

Meghan Trainor - All About that Bass

This is another video that had a substantial influence on our ideas for our video. We liked the shots where Meghan Trainor, the artist in this song, was laying on various pastel colour fabrics and the camera was at a birds eye shot as she sang. We figured this would make quite a nice base track except we would no be using pastel colours, we would use various other colours. We went to a near by park and placed several coloured pieces of cloth as Jaya lay on it and sang.

Sigma ft Paloma Faith - Changing

This video has been our biggest inspiration as the colours and setting goes with what we were all initially planning. The graffiti in the background doesn't clash with her costume but highlights it even more. We filmed in Brick Lane and Jaya wore a bright aztec patterned top and she has bright green/blue hair but it didn't clash, it made it look more 'awake' as we filmed during the day. Paloma Faith is known for her eccentric hairstyles and clothing which we decided to also mirror. 

Filming 5 november

Today we did some filming in Goswell Road Moorgreen estate.
During this session we filmed two base tracks as well as filming in multiple camera angles such as close ups, mid shots and long shots. We plan to edit these shots into our music video as they are full of colour and are very unique to the shots we have previously taken.
Here are a few pictures taken from our filming session today.

how rudimental promote through they're website

Costume, Setting, Location in Music Videos.

Copyright Clearance of our Chosen Song.

Analysis of 3 music videos

the main influenced my video

Sigma- Changing

 

The main  focus throughout the video is the singer, there  are many different shots of her and she is in almost every single shot. They capture her singing and her body languge when singing curtain lyrics of the song. She performs while singing the song and doesn't just stand around, She looks comfortable in her surroundings and that is what i tried to portray whilst filming.

 

In the this video the artist is shown to be in many different locations. This made the viewers attention when watching as it doens't become boring. Changing things throughout the song is common in music videos. They also cut to the beat very well in this video which i plan to do when editing my video. 

In this shot the artist is shown to be having fun inthe video, she is dancing along to the song which compliments the genre of the song which is drum and bass. This genre is usually associated with partying and having a fun time thats why I also decided to do this in my music video, we wanted to the audience to feel having and energised when listen to the song as that is what they saw in the video.

The background in the scene is extremly colourful which makes the video interesting to watch but i felt that because her costume was also extremelycolourful it  clashed with the background so for my video i decided to wear all dark or black clothes so that the background would stand out. Also because our synergy is my hair so because my clothes were black my hair would look even more bright compeared.

 

analysis of the original video

Changes in Filming

Originally, we planned to film a 'house party' scene but due to safety reasons and using expensive equipment in a party environment, it was suggested by our teachers to look for alternative options as it was not the best idea. Our teachers did suggest several options:

 

a) [use outside equipment] - this means use our own camera, tripod, fig rig etc, instead of using college property. If any equipment was to get damaged, it would be at our own risk as it is our own property.

 

b) [cancel this location] - this means that we find an alternative to filming a party, something much safer and appropriate so that the college will not mind us using their equipment for our work. 

 

c) [create a fake party] - this means that we would have to ask people to pretend they're in a party environment so that they are aware of the equipment and it is much safer. Only include a few people as we don't want it to get crowded and chaotic.

 

As a result, we opted to cancel the location and film whole new one. We chose 'Allen Gardens' as it relatively close to Brick Lane; only a short walk which means no time is wasted on transportation.

Other than that, everything seems to be going to plan and we filmed quicker than we thought we would with multiple base tracks and added landscape shots to add to our video particularly in the instrumental when our artist does not sing.                                 

The most of Allen Gardens is fairly plain and simple which is effective and is different to our grafitti shots as the greenery will allows Jaya's hair and costume to stand out more.

Also, it wasn't too crowded and no one interrupted with our filming by looking directly at the camera lense when passing by or standing in the middle or in the way of our shots.

It made our video look very natural.

I think this is because around the Brick Lane area a lot of filming takes place so the public

are used to it and respect the production teams work.

 

Congratulations Ella Eyre!

Congratulations to Ella Eyre; who sings our chosen song 'Waiting All Night',

She won a MOBO award for 'Best Newcomer 2014', she is up and coming and her collaboration with Rudimental in our chosen song is a popular song and has helped her boost her career.

Because of this, I am certain that a lot of people have seen the music video on YouTube and music channels and will find ours different to the original. This means it will be beneficial when it comes to evaluations/feedback as our audience will most likely be able to compare the two.

Original artist website

The Rudimental Website

When I first saw the Rudimental website I was struck with very vivid vibrant colours as the background of the site is a picture of the side of a building covered in graffiti. This instantly gave me a urban view of the group and this corresponded with the artist look and their music. 

On the website their is a clear structured layout. The website has a link called 'news/blog' once clicked on another page opens all the latest updates on the groups, new music, events, concerts etc. This is used to help reach out to their audience and keep them updated while also promoting their brand image and new songs. 

Furthermore there is also a link named 'store' in this section fans have the option to purchase rudimental merchandise such as t-shirts, hats and music. This is a very useful way of promoting their brand as on the merchandise their brand name is written clearly, therefore fans wearing the clothes are indirectly promoting the artists.

Jaya Kaur: risk assessment

Structure of a music video

The artist- Mark Ronson and The Business Intl

Song title- The Bike Song

The narrative- A man has no job then sees a bike that he falls in love with. He takes the bike and rides it to the bike store and leaves it outside to go and buy a chain for it, at that point it gets stolen by a man. Mark Ronson then plays 'The Bike Song' out loud which calls all bikes to come and help. the guy gets he bike back and they all ride together. a friend then comes to meet them and they again all ride together and meet some girls to ride with, They all go to the park where the girls leave and the boys are left alone.

What is the position of the artist within the narrative?- Mark Ronson is producing the music from his magic bike and The Business Intl is the main character.

Do we see the artist sing?- Yes you do, throughout every chorus.

Is the artist the main focus of the video?- Yes he is, he is in every scene.

What is the ratio of narrative to performance?- 50/50

Analysing the A2 music videos of last year

Group 3
-good structure, chorus verse shots
-use of effects and transitions
-good lip-syncing
-good graffiti background- colourful
-9 varied shots in the first 18 seconds
-good attention to make-up and costume
-close ups on lips, keyboard and a flame



Group 21
- 5 locations
-multiple base tracks
-good storyline
-varied locations- every verse was a new location
-at the end all the cuts are together



Group 22
- narrative could be confusing- too confusing
-strong lighting
-strong editing
- framing and camerawork was done well
-4 locations

Jaya Kaur: Post Production

• configure the editing environment according to the type of project
• import and organize all the audio and visual media
• assemble and modify the arrangement of clips in the timeline
• refine the flow of the editing with trimming techniques
• transfer content from video cameras and decks
• apply and manage transition and clip effects
• edit content that is shot from multiple angles
• add titles and graphics
• understand and apply basic audio mixing concepts
• finalize a project and apply color-correction
• output and encode the final delivery according the targeted outlets
• upload the completed video to popular web sites
• archive a video project and related content

Mainstream vs Indie

Advantages and disadvantages of a major label:
-you will have a global audience
-you will have a stylists, producers, marketers, costume designers and choreographers to help you with your image
-not much control over your music
-no privacy

























Advantages and disadvantages of an indie label:
-they let you stay authentic and true to your music
-its about the music not the image
-loads of control over your own music
-you can get help from the internet and new technology
- you're not likely to make much money
-will have a small audience
-only have a small amount of merchandise
- you will most likely record at home and not in a studio

3 Music video influenced

My Favourite Previous Student Video

First and foremost, this is genuinely an enjoyable video to watch. It includes a variety of base tracks which makes the audience want to continue to watch the video after the first 30 seconds as it doesn't get boring. I think personally I enjoy videos that have a story line because as the song goes on you know the video has more to offer.

In addition, I think they were inspired by the group 'Disclosure' with the special effects. 
They used them effectively and didn't just flood the video with effects to make up for the rest of the editing. This group definitely didn't need to do that as the editing was done so well.

As well as having many base tracks, they had several locations; all very different to the one before. This made it look visually effective and prevented the video from looking like it was put together in the space of 24 hours. Also, the lip syncing was done very well.

Overall, I think this group got 40/40 for this piece of work which shows. 
You can tell they followed their production schedule and got all their filming out the way and done quickly so that they had enough time to edit and do so efficiently.
This is most definitely my favourite previous student video. 

Reflection on Progress

Catch Up.
At this point I have 18 blog posts but should have done at least 25/30. 
This means that I have quite a bit of catching up to do with my blogging. 
What I need to put on the blog is a post on what I believe to be the best previous student music video, an overview of analyzing costume, location and setting, the synergy homework a skills audit, a comparison of what our video will look like compared to the original and an analysis of 3 music video that have and will inspire our work.
Not to be done briefly but in detail and with a variety of technologies.  

Technologies.
At the moment I am quite a fan of prezi and images. 
I have use both more than once and also included videos.
Instead of doing simple blog posts I think I should use more technologies instead of just writing a bit and embedding images and videos. 

Mark myself out of 20.
9/20 -  this is because I am behind on blog posts but I do think I add a lot of detail to my posts. If I catch up with my blog posts and make sure that I continue to post the rest on time. I believe I could at least be a 15/20.

Blog Last Year.
I think that my timing with blogging was quite good however there was a lot less blogging done. This year there is more and I need to learn to complete them efficiently in the time frame given. This will allow me to possibly move up a grade.

Daniel Odebode: Album Digipak

Daniel Odebode: Setting and Location

Idea for poster.

Daniel Odebode: Audience 2

Audience 2

A fan of drum and bass expects to find a video that has meaning and possibly a storyline behind it.whilst looking at other drum and bass video's I have come to notice that they sometimes dont have a meaning behind them and are more just for the sake of having a music video to go with the song

Shannon Logan: Storyboard